Power Players with Brian Sozzi

Why most ads are terrible: Former Microsoft CSO

Episode Summary

Stagwell CEO, former Microsoft Chief Strategy Officer, and White House pollster Mark Penn sits down with Yahoo Finance Executive Editor Brian Sozzi to break down why most modern digital ads fail, and how AI is completely rewriting the rules of what you buy.

Episode Notes

Stagwell CEO, former Microsoft Chief Strategy Officer, and White House pollster Mark Penn sits down with Yahoo Finance Executive Editor Brian Sozzi to break down why most modern digital ads fail, and how AI is completely rewriting the rules of what you buy.